Changelog

September 16, 2026

One photo. Many ways to keep it.

A custom couple pendant generated from a personal photo

Upload a single photo and Creatour now understands the story behind it — then turns that memory into jewelry, apparel, dolls, and more. Each piece stays unique to the moment you captured, so a picture is no longer just something you scroll past.

September 4, 2026

Your 24/7 personal custom design expert.

A gothic silver ram ring designed in conversation with Creatour

Describe an idea, a feeling, or a reference in the Create box and the AI designer now works with you in real time. From gothic animal rings to civilization-inspired silver, every conversation can become a piece that is uniquely yours — then made real.

August 21, 2026

Edit any shop piece until it feels like yours.

A shop ring customized into a Frenchie signet

Browse Shop, tap edit, and refine the details of an existing design instead of starting from a blank page. Swap a motif, adjust the metal, or rewrite the story — then order the version that actually matches what you had in mind.

August 7, 2026

Turn any order into a gift.

A personalized Creatour gift designed for someone you love

Check “Is this a gift?” at checkout to add a handwritten card and gift packaging at no extra cost. The recipient never sees a price — just a piece that feels like it could only have come from you.

July 23, 2026

Start from a template, finish with your story.

An Athena-inspired silver ring from the Creatour template library

Curated templates now give you a stronger first draft — pets, myths, zodiacs, and everyday symbols you can remix in one conversation. Keep the silhouette you like, then change the character, metal, or gem until it belongs to you.

July 9, 2026

Precious metals and lab-grown gems, made to order.

Jewelry now ships in 925 silver, gold plate, rose gold plate, and karat gold, with lab-grown gemstones as the default. Higher membership tiers unlock karat gold and natural stones when you want a piece that feels even more lasting.

June 18, 2026

Credits that follow the conversation.

Every message and every generated image now uses credits, so you can see exactly how far a design session will go. The free plan still lets you try every feature — upgrade only when you need more room to explore.

May 28, 2026

Create a piece that feels like you.

A Creatour piece designed around personal style

Honor what you love, mark a moment, or express a style that does not exist on a shelf. Creatour now treats personality, memory, and identity as the brief — so the finished object can become an emotional anchor in the real world.

April 16, 2026

From a beloved pet to a piece you can wear.

A Frenchie smile necklace designed from a pet photo

Turn a pet portrait into a necklace, a signet, or a more ornate ring without losing the expression that made the photo yours. It is a quieter way to carry them with you — designed from the photo, then crafted to order.

March 12, 2026

Introducing Creatour.

Creatour custom jewelry made to mark a personal moment

Creatour is a shopping platform built around personalization. Talk with an AI designer, shape a product around your own idea, and we bring it to life — starting with jewelry, and expanding into apparel, figures, printed goods, and home decor.